World, National, Regional,and Other Organizations

World, National, Regional,and Other Organizations4LEARNING OBJECTIVESUnderstand the magnitude of world tourism in terms of the vast numbers of organizations that serve the needs of their diverse memberships.Recognize the variety of types and functions of tourism organizations.Know why states support official offices of tourism.Learn how national, regional, and trade organizations are structured and operated.Catalyst, Planning, Development, and Promotion OrganizationsPrivate Sector ComponentsPublic Sector ComponentsWorld & NationalTravel IndustryAssociationsWorld & NationalGovernmentTourism OfficesState & ProvincialGovernmentTourism OfficesLocal & CityGovernmentTourismDepartmentsLocal & RegionalTourism Associations/Convention & VisitorBureausState & ProvincialTravel IndustryAssociationsTOURISM ORGANIZATIONSTOURISM ORGANIZATIONSTourism organizations can be viewed in the following ways:1. Geographically2. By ownership3. By function4. By industry5. By motiveINTERNATIONAL TOURISM ORGANIZATIONSWorld Travel and Tourism CouncilSome goals of WTTC are:1. Work with governments to make tourism a strategic economic development and employment priority.2. Move toward open and competitive markets.3. Pursue sustainable development.4. Eliminate barriers to growth in the industry.INTERNATIONAL TOURISM ORGANIZATIONSUnited Nations World Tourism Organization (UNWTO)Most widely recognized organization in tourismServes as a global forumTransfers tourism know-howProduces statistics and market researchDevelops tourism human resourcesWorks to facilitate travelPromotes sustainabilityCreates special projectsDEVELOPMENTAL ORGANIZATIONSExamplesWorld BankUnited Nations Development ProgramAsian Development BankFONATUR (Mexico)EMBRATUR (Brazil)REGIONAL INTERNATIONAL ORGANIZATIONSOrganization for Economic Cooperation and DevelopmentPromotes policies to achieve the highest sustainable economic growth and employment. Pacific Asia Travel Association (PATA)Represents nations in Asia and the Pacific.NATIONAL ORGANIZATIONSOffice of Travel and Tourism Industries (OTTI)International Trade Administration, U.S. Dept. of CommerceResearch and PolicyUnited States Travel Association (USTA)Leading private tourism organization in U.S.Represents the whole U.S. travel industryPromotes and facilitates increased travel to and within the U.S. Canadian Tourism CommissionPublic-private partnershipPlans, directs, manages, and implements programs to generate and promote tourism in Canada.U.S. STATE ORGANIZATIONS49 states have travel promotion offices (Washington State eliminatedits travel office in 2011).Spend millions on tourism development and promotion.View tourism as a tool for economic development.OTHER TOURISM ORGANIZATIONSConvention and Visitor Bureaus (CVBs)Not-for-profit umbrella organizations that represent a city or urban area in the solicitation an servicing of all types of travelers to that city or area, whetherthey visit for business, pleasure, or both.Destination Marketing Association International (DMAI)Most city CVBs belong to this organization.