Tourism's Future
Examine forecasts concerning the growth of international tourism.
Identify the major global forces which are shaping the tourism of tomorrow.
Understand the impacts, both positive and negative, that these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets.
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Tourism's Future20LEARNING OBJECTIVESExamine forecasts concerning the growth of international tourism.Identify the major global forces which are shaping the tourism of tomorrow.Understand the impacts, both positive and negative, that these forces are likely to have on tourism markets and on the ability of destinations to respond to the demands of these markets.THE WORLD OF TOURISM IN 2020FORECASTS OF INTERNATIONAL TOURISTS ARRIVALS (MILLIONS) WORLDWIDE AND BY REGION 1995-2020UNWTO TOURISM TO THE YEAR 2020UNWTO TOURISM TO THE YEAR 2020FORCES IMPACTING THE FUTURE OF TOURISMEconomic PoliticalContinued growth of “Super-Europe”A decline in the role of the nation: the rise of the city state Environmental issuesTechnologyService robotsHotels of the futureTransformation of the airlines industrySpace tourismTerrorism and crisis managementFORCES IMPACTING THE FUTURE OF TOURISMEmergence of the knowledge-based societyMoving from a service to an experience economyDemographic shiftsThe long-predicted “Chinese Elephant” is becoming a tourism realityDiversity within a homogeneous worldQuest for stability and security (continued next slide)Tourism-driven migrationThe digital nomadWhen all tourists speak the local languageThe dichotomy of comfort versus authenticityThe emergence of extreme/adventure/disaster or dark tourismFORCES IMPACTING THE FUTURE OF TOURISM (CONTINUED)
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