Research Techniques: Questionnaires

Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires© 2014 John Wiley & Sons, Inc. All rights reserved.Learning ObjectivesDescribe the purposes of questionnairesIdentify the six types of questionnaires and their meritsExplain the advantages and disadvantages of questionnaires as a data gathering methodCreate a range of question typesImprove the response rate of a questionnaireExplain the need to protect the privacy of an individual respondent’s answers© 2014 John Wiley & Sons, Inc. All rights reserved.Key TermsBack translationCategory questionsCheck boxClassification dataClosed-ended questionsDoorknob questionnairesDrop-down boxFunnel approachIn-person questionnairesIncentivesIntercept administrationInterviewer administered questionnairesLoaded questionsLeading questionsList questionsLikert scale© 2014 John Wiley & Sons, Inc. All rights reserved.Key Terms (cont’d)Mailed questionnairesOnline questionnairesOpen-ended questionsOrder biasPersonally distributed questionnairesPop up boxRadio buttonRanking questionsRating questionsSelf-administered questionnairesStatus barTelephone questionnaires© 2014 John Wiley & Sons, Inc. All rights reserved.Purposes of QuestionnairesProvide statistical informationEnable correlationsTest or retest theories, prove a hypothesisSample a specific populationSupport a notion, even if ill-definedObtain patterns of responsesCompare responses over subsets of respondents© 2014 John Wiley & Sons, Inc. All rights reserved.Types of QuestionnairesDoorknob questionnairesIn person questionnairesInterviewer administered questionnairesMailed questionnairesOnline questionnairesPersonally distributed questionnairesSelf-administered questionnairesTelephone questionnaires© 2014 John Wiley & Sons, Inc. All rights reserved.Developing QuestionnairesClarify purpose of the questionnaireWrite questions (using a range of appropriate formats)Revise and edit questionsSequence the questionsCheck clarity of questions with colleaguesRewrite and format questions© 2014 John Wiley & Sons, Inc. All rights reserved.Types of QuestionsCategory questionsClose endedLeading questionsList questionsLoading questionsOpen ended questionsRanking questionsRating questions© 2014 John Wiley & Sons, Inc. All rights reserved.Questionnaire AdministrationIntercept methodMailing questionnaireDoorknob questionnaire – leaving it on the doorknob of an apartment, house, or other form of residenceIn person administrationInternet questionnaire© 2014 John Wiley & Sons, Inc. All rights reserved.Increasing Response RatesProfessional looking questionnaireClear purpose statementQuality of the sponsorAn incentiveStatus bar at bottom of pageSASE (self addressed stamped envelope) if mailed© 2014 John Wiley & Sons, Inc. All rights reserved.Permission LetterRequest to complete a questionnaireExplanation of the purpose of the questionnaireInformation about sponsor or sponsoring organizationInformation about protecting confidentiality and privacyExplanation of how to complete the questionnaireAge requirement to complete the questionnaireName and address of researcherWay to contact the researcher© 2014 John Wiley & Sons, Inc. All rights reserved.Review of Class SessionAnything unclear?One thing that I learned from this class is © 2014 John Wiley & Sons, Inc. All rights reserved.