Quản trị kinh doanh - How business communicates

2/ePPT 2HowBusinessCommunicatesMcGraw-Hill/Irwin21st-Century Business DirectionsThe explosion of information available to businesses has created a maze of data for professionals to manage.© Chad Baker/Getty Images21st-Century Business DirectionsGlobalizationThe Maze of Information ManagementManagement information systems (MIS)computer network systems that enable users to access company informationManagement decision support system (MDSS)helps users make decisions through coordinated corporate databases that contain important company and industry factsInformation overloadwhen too much information is received at once21st-Century Business DirectionsThe Way of TechnologyIntranetsInternal company computer networks that enable employees to communicate and share informationWorld Wide Web (WWW)service provided on the Internet to allow large and small companies to conduct business domestically and internationallyWireless hand-held devicessmall instruments that offer software features including spreadsheets, databases, web browsing, and e-mail21st-Century Business DirectionsChange and More ChangeWhat Is Business Communication?Business communicationprocess of creating structure, relationships, and meaning through the design and exchange of business messages21st-Century Business DirectionsFIGURE 2.1 Typical Organizational Structure21st-Century Business DirectionsFIGURE 2.2 Tall Organizational Structure21st-Century Business DirectionsFIGURE 2.3 Flat Organizational Structure 21st-Century Business DirectionsTypes of Business MessagesStructural messagesrelate to company operating policies or proceduresRelational messagesinterpersonal, in that they build rapport between employees and customersChange messageshelp the organization adapt and respond to the environmentCommunicating InternallyInternal communicationexchange of messages between employees inside the organizationHow Do Business Messages Flow?Message flowhow communication travels through channels in the organizationStructural channelrole, position, or job occupied by an individual in an organizationWhat Is a Communication Network?Communication networkspathways through which messages travel among employees in an organizationCommunicating Internally© PhotoDisc/Getty Images FIGURE 2.4 Channels of Communication© McGraw-HillFormal Communication NetworksFormal communication networkofficial channel or line of communication Downward Communicationmovement or path of messages from superiors to subordinatesMessage filtering and distortionnoise resulting when messages are magnified, minimized, or altered as they travel through peopleOne-way communicationmessage sender does not expect or encourage a response from the receiverFormal Communication NetworksFIGURE 2.5 Flow of MessagesFormal Communication Networks Upward Communicationupward flow of messages from subordinates to higherranking employees Horizontal Communicationlateral exchange of messages between people of roughly equal authorityJargonspecialized words or language specific to a field or professionFormal Communication NetworksAmerican Golf operates more than 300 public and private golf courses. Its horizontal communication structure encourages all employees to share their ideas for improving business.Royalty-Free/CORBISInformal Communication NetworksInformal communication networksmessages that flow in all directions and through all levels of authorityInformal Communication NetworksFIGURE 2.6 The GrapevineInformal Communication NetworksHeard It Through the GrapevineGrapevineoral and informal communication network comprised of various employeesGrapevine versus GossipCommunicating ExternallyExternal communicationexchange of messages between the organization and the external environmentInputinformation the organization receives from the environmentThroughputorganization’s analysis and evaluation of the input it receives and the transformation of that input into outputsOutputmessages the organization transmits to the environment in response to received inputCommunicating ExternallyFIGURE 2.7 External Communication Process?Questions