PR truyền thông - Chapter 6: Designing documents

Chapter 6Designing DocumentsChapter 6 Learning ObjectivesLO 6-1 What document design is important and how to incorporate it into the writing processLO 6-2 The four levels of document design, and how they can help you critique documentsLO 6-3 Guidelines for document designLO 6-4 How to design brochuresLO 6-5 How to design infographicsLO 6-6 How to design web pagesLO 6-7 How to do basic usability testing on your documents Why Design MattersSaves time and moneyReduces legal problemsBuilds goodwillLooks inviting, friendly, easy to readEnhances credibility of writerDesign: Part of WritingThink about design at each stepAs you plan, think about audienceSkilled or busy?Read straight through or skip around?As you write, use lists, headings.Use visuals to convey numerical data clearlyGet feedback from your audienceAs you revise, check the design guidelines that follow Design and ConventionsVary widely by audience, geographic area, industry, or departmentChange over timeViolating is riskyPresents incorrect interpretationsSignals author is unreliable or unknowledgeableLevels of DesignIntra—individual letters and wordsInter—blocks of textExtra—graphics that go with the textSupra—entire documentPage Design GuidelinesUse white space Use headings Limit words in all capital lettersUse no more than two fonts per documentJustify margins selectivelyPut key items at top left or bottom rightUse a grid unityUse highlighting, decorative devices, and color in moderationDesigning BrochuresUse this process to create effective brochuresAnalyze your rhetorical situationDraft the textSelect appropriate visualsCreate the designPrint the brochureDesigning InfographicsUse this process to create effective infographicsAnalyze your rhetorical situationResearch your topicFind or create visualsDraft the textPut it all togetherDesigning Web PagesUse this process to create effective web pagesAttract and maintain attentionCreate a usable homepageProvide easy navigationIncrease accessibilityFollow conventionsUsability TestsWatch someone use document to do a taskAsk user to think aloud during taskInterrupt at key points to find out what user thinksAsk user to describe thought process afterwardsAsk user to put + and - signs in margins to show likes and dislikes