PR truyền thông - Chapter 4: Navigating the business communication environment

Chapter 4Navigating the Business Communication EnvironmentChapter 4 Learning ObjectivesLO 4-1 Why ethics is so important in business communicationLO 4-2 How corporate culture impacts business environmentsLO 4-3 Why interpersonal communication is importantLO 4-4 How to use your time more efficientlyLO 4-5 What the trends in business communication areBusiness EnvironmentShaped byEthicsCorporate CultureInterpersonal CommunicationTime ManagementTrendsEthicsDaily communication decisions involve ethicsLanguage, graphics, and document design can all be ethical or manipulativeCorporate CultureVary widely among organizations (even those within the same field)Wise companies use it to retain workersInternational differences can impact itInterpersonal CommunicationCommunication between peopleIncludes multiple skills Listening Conversation styleNonverbalEtiquetteNetworkingListeningCrucial to building trustHarder on job than in classInformation not as organized on jobJobs require listening to feelings as well as informationNods, smiles, frowns show you’re listeningAvoid Listening ErrorsTo reduce errorsParaphrase what the speaker has saidCheck your understanding with speakerWrite down key points Don’t ignore instructions that seem unnecessaryConsider other person’s backgroundConversation StyleDenotes our conversational patterns and the meaning we give to themConsider these features:Rate of speechRate of turn-takingPersistence if turn not acknowledgedPreference for personal storiesTolerance of simultaneous speechAbrupt topic shiftingNonverbal CommunicationCommunication without wordsSignals such as smiles and gesturesCan be misinterpreted as easily as wordsBe aware ofSpatial cuesBody languageEtiquetteTreating people with respectUsing “please,” “thank you,” and “you’re welcome”Making customers feel welcomedUsing technology appropriatelyNetworkingAbility to connect with many different kinds of peopleCreate connections before they are neededBeing part of the grapevineEven more important as you climb corporate ladderTime ManagementCrucial to success of professionalsPrioritize demands of your timeComplete most important demands firstTime ManagementKeep listsAsk yourself where you want to be in five yearsDo large, important tasks firstBreak large tasks into small onesCreate blocks of timesAvoid time sinksDecide at the end of today what to do tomorrowEvaluate performance at end of week12 Business Trends DiversityTeamwork Job FlexibilityInnovation and EntrepreneurshipBig DataRapids Rate of ChangeData SecurityElectronic PrivacyCustomer ServiceWork/Family BalanceEnvironmental ConcernGlobalization and Outsourcing