PR truyền thông - Chapter 19: Making oral presentations

Chapter 19Making Oral PresentationsChapter 19 Learning ObjectivesLO 19-1 Identify purposes of presentationsLO 19-2 Plan strategy for presentationsLO 19-3 Organize effective presentationsLO 19-4 Plan visuals for presentationsLO 19-5 Deliver effective presentationsLO 19-6 Handle questions during presentationsPurposes in Oral PresentationGuides choice of strategy and contentInformative—inform or teach audiencePersuasive—motivate audience to act or believeGoodwill—entertain and validate audienceMake purpose as specific as possibleNot introductionPlanning Presentation StrategySimplify details, visuals, words, and sentencesMake it simpler than written message to same audience Analyze audience as you do for written message and adapt accordinglyThink about physical conditions in which you’ll speakChoosing the Kind of PresentationMonologue—presenter speaks without interruptionGuided discussion— Speaker presents issues audience agreed to earlierPresenter serves as facilitator, tapping audience knowledgeInteractive—a conversation, like sales presentationsAdapting to Your AudienceDon’t seek major opinion change in one presentationMake ideas relevant to audience by linking what you say to their interestsShow audience that topic affects them directlyChoosing InformationSelect information that is interesting and persuasive to audiencePlan to answer audience’s questions and objectionsLimit to three main pointsShow relationship between main pointsLink points to audience’s knowledgePlanning Strong Opening & ClosingPositions of emphasisInterest audience and emphasize key pointsMemorize opener and closerStrong opener patterns:Startling statementNarration or anecdote QuestionQuotationFive Organization PatternsChronologicalProblem-causes-solutionPro-con1-2-3Excluding alternativesPlanning VisualsCreate professional image and strong impactHelp the audience remember your pointsCan serve as an outline for your talkDesigning PowerPoint SlidesUse a big fontUse bullet-point phrases, not sentencesUse clear, concise languageMake only three to five points per slideCustomize your slidesDesigning PreziConsider many of the design tips on the last slideDisplay hierarchies and spatial relationships Use zooming and panning with restraintDelivering an Effective PresentationDealing with fearUsing eye contactDeveloping a good speaking voiceStanding and gesturingUsing notes and visualsInvolving your audiencePracticingHandling QuestionsAnticipate questions; prepare to answer themTell audience early how you’ll handle them Don’t nod or say That’s a good question!, unless you say it every timeRepeat question before you answerLink answer to purpose and points madeReword hostile or biased questionsGiving Team PresentationsIntroduce each group member Pay close attention to other members when they presentPlan transitionsEnforce time limits strictlyCoordinate visuals for coherencePractice, practice, practice!