Planning the Greener Event

CHAPTER 3Chapter 3Planning the Greener EventLearning ObjectivesHow to use research to form a green team of staff and stakeholdersHow to conduct a green SWOT analysisHow to design an event that defines your triple bottom line commitment to people, planet, and profitHow to design an event that prioritizes your strategies, creates a green mission statement, and creates a strategic green planCHAPTER 3Learning ObjectivesHow to use consulting, hotel, and vendor contracts to plan for a greener eventHow to create a sustainability riderHow to conduct a risk assessmentHow to coordinate a successful event, engaging attendees and solving problems ethically during the meeting or eventHow to conduct a survey to evaluate successCHAPTER 3Opening ActivityGroups: Create a comprehensive plan for the following project: Making a cup of teaIncorporate sustainability in every step of the planCHAPTER 3Stages of Event ManagementResearchDesignPlanningCoordinationEvaluationCHAPTER 3SWOTStrengthsWeaknessesOpportunitiesThreatsCHAPTER 3Triple Bottom LinePeople (social): accessibility and equality for attendees, staff, vendors, stakeholders, communityPlanet (environmental): environmental impact on local and global ecosystemsProfit (financial): income, productivity, capital, market shareCHAPTER 3Mission StatementIdealsEthicsValuesGoalsCHAPTER 3Strategic Green PlanMission StatementTriple Bottom LineSWOT AnalysisPrioritized task listCHAPTER 3ContractsConsulting agreementVendor contractVenue contractExhibitor contractHotel contractSustainability riderCHAPTER 3Risk ManagementCHAPTER 3Rating Impact Probability1: Low Low impact: no physical injury, but event enjoyment disruptedUnlikely to occur, save for exceptional circumstances2: Medium Medium impact: potential for low to medium physical injuryCould possibly occur under normal circumstances3: High High impact: very dangerous or lethal activityLikely to occurEvaluationWhat makes a good survey?CHAPTER 3Meet GreenCheck out www.meetgreen.comBest Places to Meet GreenCase StudiesCHAPTER 3Lightning RoundBlue sky thinkingSWOT analysisTriple bottom line (TBL)Green mission statementStrategic green planRisk managementReputation termSustainability riderExhibitor contractsCHAPTER 3Lightning RoundHotel contractsVendor contractsPurchase ordersParticipant observationSurveyClosed-ended questionsOpen-ended questionsLikert scaleSemantic differentialQuantitative dataCHAPTER 3HomeworkCHAPTER 3Beer Festival featuring renewable energy, music, food and beer from around the worldCreate a risk assessment with 20 risksRate the impact and probability of each riskPrioritize risks and provide precautionary strategyAt The Big Tent, Black Isle Organic Ale was served in fully compostable Biopac cups made from plant matter.