Measuring “Green”

CHAPTER 4Chapter 4Measuring “Green”Learning ObjectivesHow to create and use key performance indicators (KPIs) for your eventHow to find and use benchmarks with which to compare your greener event progressHow to gather data that can help tell the story of your environmental initiativesCHAPTER 4Learning ObjectivesHow to measure your event’s carbon footprintHow to calculate the carbon emissions of transportation to and from your eventHow to write and manage an eco-budget for your eventCHAPTER 4Opening ActivityGroups: look back at your plan for making a cup of teaHow would you measure, in detail, every aspect of that process?CHAPTER 4Key Performance Indicators (KPI)SpecificMeasurableAchievableRealisticTimelyCHAPTER 4Environmental AuditsComprehensive measurements of organizational sustainabilityCHAPTER 4BenchmarksCompetitorsIndustry associationsGovernment recordsNews media reportsCHAPTER 4KPI Rating ScaleFar-below-averageBelow-averageAverageAbove-averageOutstandingCHAPTER 4Carbon FootprintTotal amount of greenhouse gases emitted in service to your eventTransportationEnergyWasteCHAPTER 4Gas and ElectricityGas: British thermal units (BTUs) or thermsElectricity: kilowatt hours (kWh)Deduce exact time and space used in building to find which percentage of total energy bill you are responsible forCHAPTER 4Carbon MilesCHAPTER 4Carbon CalculatorsAustralian Centre for Event Management (calculator.noco2.com.au/acem)Doubletree Hotel (www.doubletreegreen.com) MPI Sustainable Event Tool (mpi.sustainableeventtool.com) CHAPTER 4Eco-BudgetRecord carbon emissions alongside expensesCHAPTER 4Manchester International FestivalLook at www.mif.org.uk:Mission?Programming?Sustainability?CHAPTER 4Lightning RoundKey performance indicators (KPI)SMARTKilowatt hours (kWh)Environmental auditCarbon footprintCarbon calculatorBritish thermal units (BTUs)ThermsCarbon milesEco-budgetCHAPTER 4HomeworkTradeshow transportation (6,000 visitors):3,800 by car500 by airplane700 by train200 by urban rail100 walked700 unaccountedCHAPTER 4HomeworkCalculate total carbon milesCreate 3 strategic goalsCreate SMART KPIs to measure these goals over timeCHAPTER 4