Kinh doanh marketing - Chapter 16: Using computer technology in small business

Chapter 16Using Computer Technology in Small BusinessMcGraw-Hill/IrwinCopyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.Using ComputerTechnology In Small BusinessInformation & The Small BusinessComputer’s Effect On Small BusinessE-Commerce & Small Business16 - 2McGraw-Hill/IrwinBankruptcy RatesBasic Computer SoftwareWord ProcessingE-MailAccountingInventory/Point-Of-SaleExamples Of SoftwareManagementInformation SystemInputCollectRecordProcessReportConvertOutputManualComputerInformation UsesPlan A Course Of ActionMeet ObligationsControl ActivitiesSatisfy Government RegulationsEvaluate PerformanceImportantInformation NeedsServices Provided To CustomersRevenueSales SlipsServices Provided To BusinessGoods SoldPayments MadeSteve Cole/Getty ImagesProcessing TimeframesReal-TimeBatchChad Baker / Ryan McVay/Getty ImagesChecklist For MIS NeedsType Of BusinessBusiness SizeTypes Of Information NeededLocation(s)Transaction VolumeCurrent SystemTrouble AreasPotential NeedsApplicationsSkills AvailableProposed BudgetTime FrameRole Of ComputerHardwareSoftwareTechnology S-CurveBackward CompatibleOld MicroprocessorsPeopleKeith Brofsky/Getty ImagesTechnology S-CurveComputer HardwareDesktopLaptopPersonal Data Assistants (PDAs)Smart PhoneFlexible Display UnitCell Phone/CameraRadio Frequency TagsRyan McVay/Getty ImagesComputer/SoftwareRepetitiveHigh VolumeQuantitativeUnstructuredOpen-EndedDoes WellDoes PoorlyInternet“a collection of computers and computer networks linked together to receive and distribute information around the world.”Technology &Potential ProblemsRequire Added SecurityGuards/Emergency PowerAccess ControlBackup FilesAntiviral ProgramsAntispam FiltersJason Reed/Getty ImagesWilling to Take Extreme Measures Against SpamOtherTechnology IssuesReluctance To UseChoosingSoftwareHardwareEmployee TrainingE-CommerceSources OfInformation AssistanceComputer Stores/ConsultantsFriends/Peers, User Groups, Bulletin Boards, Seminars & WorkshopsMagazines/Books/LibrariesPromotional MaterialIndustry AssociationsGovernment/SCORE/SBARyan McVay/Getty ImagesE-Commerce AttributesExchanged Of InformationTechnology EnabledTechnology MediatedSupportive ActivitiesRoyalty-Free/CORBISComponents OfInternet MarketingProcessBuilding/Maintaining Customer RelationshipsOnlineExchangeGoal SatisfactionRyan McVay/Getty ImagesInternet Marketing Cycle1. Frame Opportunity2. Formulate Strategy3. Design Experience4. Craft Interface5. Design Program6. Leverage Information7. Evaluate Program7Cs Of Customer Interface