Kinh doanh marketing - Chapter 12: Obtaining and laying out operating facilities

Chapter 12Obtaining and Laying Out Operating FacilitiesMcGraw-Hill/IrwinCopyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.Obtaining and LayingOut Operating FacilitiesFunctions Of Operating SystemChoosing The Right LocationPlanning Physical FacilitiesRole Of TelecommutingUsing Standards To Improve Operations & Performance12-2McGraw-Hill/IrwinElements Of Operating SystemSystem For ChangingFormPlaceTimeSequence For Inputs > OutputsSkills, Tools, Machines For ChangeInstructions/Goods IdentificationTime Frame For CompletionOperating SystemInputsProcessesOutputsOperating SystemsOperations/Production“converting inputs into outputs for customers.”Producing A WhopperBurger King SystemsMarketingProductionDeliveryJohn A. Rizzo/Getty ImagesBeginning OperationsChoose Right LocationPlan FacilitiesDecide On LayoutImplement PlansTypes Of LocationsRetailer- Sells Goods To ConsumerProducer- Converts Large Volume Of Materials Into Products For Others To SellService Company- Provides Service To Customer, Can Be Both Retailer & ProducerRoyalty-Free/CORBISLocationFactors- GeneralAccess To Work ForceAvailability Of Supplies & ServicesAvailability, Type, Use, and Cost Of TransportationTaxes/RegulationsAvailability Of UtilitiesScenics of America/PhotoLink/Getty ImagesRetailer LocationFactors- SpecificTrade AreaPopulation TrendsPurchasing PowerTrade PotentialCompetitionShopping CentersJanis Christie/Getty ImagesMarket LocationVendor LocationLabor AvailabilityTransportationUtilitiesGovernment/TaxesSchools/RecreationProducer LocationFactors- SpecificSite Selection Rating SheetTypes Of StoresConvenienceShoppingSpecialtyRoyalty-Free/CORBISTypes Of LocationsDowntown Business DistrictFreestanding StoresShopping Centers/MallsDesigned To Draw TrafficAnchor StoresRoyalty-Free/CORBISCalculating Total RentSource For Determining Average Cost Per Square Foot In Your City- Physical FacilitiesDetermine ProductIdentify Operations & ActivitiesDetermine Space NeedsDecide On Best LayoutTelecommuting and Facility NeedsKeith Brofsky/Getty ImagesReasons To TelecommuteFlexible HoursSave On ClothesSave On Dry-CleaningSave On ParkingSave Commute TimeAvoid Office PoliticsNot Micro-ManagedTime With FamilyMore ProductiveHelping EnvironmentSource: PageWise, ConsiderationsAccess To TechnologyGet Best TechnologyShipping MethodsSupplies SourceYear-Round WeatherTransportationContingency PlansJavier Pierini/Getty ImagesSteps To TelecommutingDetermine Whether Telecommuting is Right For YouDevelop A PlanTalk To ManagerGet Needed Training/EquipmentStart TelecommutingSource: CNNMONEY, “Telecommuting: the pitch, Sept. 21, 1999, McVay/Getty ImagesLayout ExampleLayoutTypeProductProcessGeneralFinalImplementIssues AboutProduction LayoutSpace For MovementUtilitiesSafetyWorking ConditionsCleanliness/MaintenanceProduct QualityAestheticsRyan McVay/Getty ImagesImproving OperationsState ProblemCollect/Record InformationDevelop/Analyze AlternativesSelect/Install/Follow UpSet/Use Performance StandardsTRBfoto/Getty Images