The rapid emergence of new digital technologies and business model innovations have
changed strongly consumers’ behaviors and expectations, putting enormous pressure on traditional
companies and disrupting numerous markets. This has generated challenges and increasing need for
organizations to take steps towards innovating their way do business. Then, enterprises start their own
digital transformations, rethinking what customers value most and creating operating models that take
advantage of newly possible for competitive differentiation. The purpose of this paper is to explore
detail the stages of digital transformation, namely: digitization, digitalization and digital transformation,
and identify the suitable strategic paths to transformation. Finally, the study discusses about essential
resources required in order to successfully digital change journey. The clearly understanding transformation process give help to Vietnam businesses could determine the transformation journey suitable to their specific conditions and adapt to development trend in digital era.
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context. In industries where the prod-
uct is mostly physical and customer requires information are basic not yet advanced, companies may begin
with transforming the operating model. Oppositely, the industries provide services, where revenue-based
service should focus on the customer value proposition will provide immediate benefits.
Follow Berman 2012[2], all industries need to carry out parallel redefining customer value propositions
and operating models to reach succeed in digital transformation. Nevertheless, the different industries spe-
cial paths still need to be in-depth analysis and further tested with a larger sample to provide deeper insights
regarding when, why and what dimensions are chosen to be transformed before others.
4.3 Essential resources for transformation
Effective digital transformation requires a business to grow several essential resources. Business resources
exist in two forms: assets and capabilities. assets are considered tangible resources related physical assets,
while capabilities usually relate knowledge and skills inside in the firm’s human, information, organiza-
tional structure, and connect assets together to reach advantages. The study of Verhoef 2019[11] indicated
the essential digital assets and capabilities needed for digital transformation, namely: digital assets, digital
agility, digital networking capability and big data analytics capability
Table 2. Essential resources for transformation
Assets/Capabili-
ties
Details
Digital assets consist of the information and communication infrastructure,
storage of data and accompanying technologies (AI, Machine
Learning, IoT, and robotics)
Digital agility concerns the ability to sense and seize market opportunities pro-
vided by digital technologies. This capability becomes increas-
ingly significant when a business shifts to more advanced stages
of digital transformation cruise [11]
Digital
networking
capability
concerns the organization’s ability to match different users to-
gether to solve their same needs through digital means. This
capability relates to choose, attract, connect and participate
ability a complex set of network stakeholders as customers,
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KỶ YẾU HỘI THẢO KHOA HỌC QUỐC GIA CITA 2020 “CNTT VÀ ỨNG DỤNG TRONG CÁC LĨNH VỰC”
suppliers or third partners aim to strongly motivate the value
creation and development of business ecosystem
Big data analytics
capability
refers to ability that collecting, analyzing and utilizing wide
data store for all strategic decision making of organization. This
capability requires firm have employees or teams that have an-
alytical, data management, data visualization skills
(Source: P. C. Verhoef, T. Broekhuizen, Y. Bart, A. Bhattacharya, J. Q. Dong,2019)
Determining entire necessary resources for digitgal transformation are extremely difficult. So, the busi-
nesses should focus on key essential capabilities has been generated from academic knowledge and under-
standing themselves. Furthermore, Companies need to integrate the digital and physical components of
resources and operations can reach success in their transformation cruise.
5 Conclusion
The key target of paper is to provide a clearly understanding about digital transformation, consist of What
is the digital transformation? the difference between a digital transformation strategy and IT strategy, the
significant stages of digital transformation, Strategic paths to transformation and Essential resources for
transformation. Besides, the article showed the need for transformation also the technology foundation for
digital change in Vietnam. Hoping with clearly academic knowledge about digital transformation, Vietnam
businesses could determine the starting point transformation cruise suitable to their specific conditions. This
is really necessary to adapt to dynamic and unpredictable market and blooming of technology in digital era.
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