Bài giảng môn Quản trị kinh doanh - Chapter 2: Operations strategy: Defining how firms compete

Introduce the concept of operations strategy and its various components, and show how it relates to the overall business strategy of the firm.

Illustrate how operations strategy pertains to adding value for the customer.

Identify the different ways in which operations strategy can provide an organization with a competitive advantage.

Introduce the concept of tradeoffs between different strategies and the need for a firm to align its operations strategy to meet the needs of the particular markets it is serving.