Bài giảng môn Quản trị kinh doanh - Chapter 15: Aggregate planning

Demonstrate how aggregate planning links long-range strategic planning and short-range scheduling.

Present alternate strategies for matching supply and demand: adjusting supply (an operations function) or adjusting demand (a marketing function).

Introduce strategies for developing aggregate plans and ways to identify their strengths and weaknesses.

Define marginal costs and total costs as they pertain to aggregate planning.